Between 2021 and 2026, the worldwide healthcare sector is anticipated to expand at a yearly rate of 4.10 percent. Having a medical practice is both lucrative and gratifying; as long as you’re up on current healthcare marketing trends, you can stay competitive and provide your patients better care.
Emerging technologies such as artificial intelligence and digital health are some of the main reasons why the industry is booming. The total retail value of health and wellness is expected to grow an extra 4.24 billion by 2026.
The problem is, with so many new trends evolving, it can be difficult to stay on top of the latest in healthcare marketing, which you need to do to stand out from the crowd.
We’ve constructed a well-researched list of the latest healthcare marketing trends of 2021 that will live to see the year 2022, read on to stay ahead of your competitors.
Reasons to Learn of Healthcare Marketing Trends
First things first, why do you need to stay updated with healthcare marketing trends?
- To find potential patients that have health goals that can help you expand your service line.
- To increase your competitive advantage by attracting patients in a hypercompetitive market.
- To keep patients interested in your services by engaging them with appropriate, unique, and timely communication at every step of their journeys.
- To retain patients and increase loyalty in your healthcare community by developing a welcoming atmosphere.
- To improve your efficiency and generate more qualified leads for a better ROI by using information from web analytics and Google Analytics.
- To be able to connect with both existing and potential patients across multiple channels.
- To be able to re-evaluate productivity and adjust strategy in light of complete healthcare data analytics.
Healthcare Marketing Trends to Consider this 2022
Here are the healthcare marketing trends you should look out for this coming year:
ARTIFICIAL INTELLIGENCE AND HEALTH CLOUDS
Artificial intelligence (AI) is gaining popularity in the healthcare sector, with more than 86% of healthcare companies employing some type of artificial intelligence. Its use in healthcare is on the rise, and comprehending how it works in healthcare marketing can help you stay ahead. Artificial intelligence (AI) will assist doctors, patients, hospitals, and the overall healthcare industry
Gone are the days when patients were unable to find information on finding the right doctor, an upcoming treatment, or a procedure. With the help of artificial intelligence, they are now able to speak directly to a physician and immediately get their expertise on the best available treatment.
Patients will be able to access their data at any time rather than having to wait until they are physically in the doctor’s office with the electronic medical recording system that is accessed by Artificial Intelligence.
INTERNET OF THING BASED SOFTWARE (IOT)
Many healthcare providers are adopting IoT-based software for tracking and inventory management in hospitals and clinics. The use of internet of thing-based software will help improve operational efficiency, make better decisions, boost staff satisfaction, and overall patient safety.
It will be a way to gain insights and integrate data for operations, human resources management, asset management, and optimizing assets to reduce operational costs.
This will also open doors for patients to share their experiences, procedures, and care at the hospital or clinic, how the staff was, and their impressions of the location. This will provide major value for both the operations staff as well as potential patients and ensure continuity of care.
THE USE OF WEARABLE DEVICES
Wearable Devices such as the Fitbit are sensory-based accessories that are worn in the forms of watches, bracelets, chest straps, footwear, and glasses that help people do anything from sleep better, record their activity, eat better, etc.
These wearable devices can also help record blood pressure, heart rate, and blood sugar levels, helping to reduce sickness, doctor visits, and save money in the long run.
This technological innovation will allow physicians and clinicians to deliver the best outcomes by allowing healthcare organizations to adapt. This data is gathered from anywhere and at any time, and it may help patients improve their health as well as assist doctors and clinicians in enhancing their clinical practices and healthcare marketing efforts.
ELECTRONIC HEALTH RECORDS
Electronic Health Records (EHR) help offer very reliable access to the patient’s complete healthcare records, which can help with the early diagnosis of an illness or disease at an early stage.
The electronic health records contain all information about the patient and are updated the moment anything changes in the patient’s care.
Any changes in medication or new treatments will be immediately incorporated into their EHR. This allows physicians to review the patient’s records as a whole, allowing them to deliver higher outcomes and reduce the risk of any serious illnesses or illnesses.
Another benefit is that it can reduce operational problems within the office such as lost files and incomplete data.
VOICE SEARCHES FOR SEARCH ENGINE OPTIMIZATION
Digital assistants are changing the way people are googling for new information such as searching for new doctors, clinics, treatments, and inquiring about an online diagnosis. This is also extremely important for how you optimize your SEO for healthcare marketing.
Let’s say that someone is looking for a new eye doctor in Orlando, if they were to type it, it would probably say “eye doctor in Orlando”.
Now, if they were to speak it out loud to a digital assistant, it would sound something like “who is the best eye doctor in the Orlando area”. This completely changes how you or your SEO professional would write in keywords and content for your healthcare marketing. You will now need to alter your keywords and add more long-tailed phrases to your online marketing.
The voice searches will also change the demand for mobile websites, as a huge portion of voice searches are done on mobile devices through assistants such as Siri on iPhones.
VIDEO CONTENT MARKETING
Let’s be honest here, a huge majority of patients have absolutely no idea about their own healthcare. One of the main reasons for this is because of literacy problems, healthcare information can be hard to read and understand for some people, but if it is said in the form of a video, it can be easier to understand and relate to.
More than 500 million hours of youtube are watched every day. By utilizing this new and upcoming way of content marketing, you can draw in patients to your store simply by uploading some informative videos about your clinic and services.
Other Ways to Improve Your Healthcare Marketing Methods
Here are some classic approaches to improving your healthcare strategy.
Create an engaging digital patient experience.
Consumers nowadays want to interact on their terms. A strong healthcare marketing plan must focus on the patient experience and enable patients to enter your health system through preferred channels. Begin by considering all of the possible entry points for patients into your health system, such as websites, third-party physician listings, or your engagement center.
Create and build a consistent brand.
Customers won’t buy goods or services they don’t trust or know about. Customers will also be wary about entrusting their health to a hospital or care team that they have not heard of before. Brand development and marketing brand recognition may help lower total cost-per-acquisition by building a strong brand and increasing awareness.
Consider what makes your health system stand out and why people come to it. Determine one key aspect that attracts patients and create healthcare marketing campaigns to raise awareness and build your brand. One of the most effective methods to establish a reputable brand image is to promote your hard-won quality achievements.
Customize client experience based on their needs.
Although the nature of healthcare is at a personal level, a lot of marketing strategies have failed to incorporate personalization in their methods. Marketers should utilize consumer and behavioral data in their healthcare customer relationship management strategies to precisely target consumers who require their services.
Invest in a website.
High-quality hospital websites assist patients in several ways. They continuously gather valuable consumer information, such as patient demographics and preferences, for use in various healthcare marketing initiatives, such as remarketing campaigns and personalization in digital environments.
Websites offer a lot of possibilities for delivering personalized experiences through dynamic content and creative design. Finally, they make it simple for patients to learn more about your health system and locate the best doctor and clinic for their needs by providing a central location for your information.
A strong website should not be neglected when evaluating a health organization’s online presence. A competent website developer should highlight features such as optimized site speeds and responsive design to assure that search engines consider your health system favorably. This is critical for patients to be able to locate your healthcare system’s official website quickly.
Choose which marketing channels are best for your business.
Healthcare marketers must manage a wide range of marketing channels, including organic search, paid search, social media, display advertising, and more—and a single marketing budget to allocate. Getting the most out of a variety of marketing channels might be daunting. A business intelligence tool can help your teams discover insights from data by determining which marketing channels are the most significant for various geographic areas.
Organize and manage patient feedback.
According to a recent survey, 59% of Americans view patient reviews as somewhat or very significant when selecting a doctor. It’s apparent that the majority of patients want to know what others thought of you before entrusting you with their health. As a result, health organizations must seek out satisfied clients and request positive comments.
Align marketing with your goals.
When it comes to determining the health system’s overall business strategy, marketing should be considered in the discussion. Using the analytics from healthcare marketing efforts can help establish a feasible budget along with the right methods to achieve these objectives.
Analyze the market to discover new business possibilities.
Traditional providers continue to consolidate as the number of new entrants grows–understanding swiftly changing market patterns is more important than ever. Decision-makers in charge of increasing business growth can utilize interlocking market factors such as consumer demand, market share, physician alignment, and competitive dynamics because to the largest repository of healthcare-specific data available
MORE ABOUT HEALTHCARE MARKETING
Now that you understand the importance of staying on top of the latest in healthcare marketing, you may be wanting some advice from a professional to optimize it properly.