The value a healthcare provider receives from SEO and link building is immense. The best link building strategies will cause website rankings to soar.
Patients are much more likely to find your page if it has a strong SEO presence. Google uses backlinks, among other principles, to determine the quality of a site. When a well-known site links back to yours, Google will increase your rankings.
Also, publishing to other sites allows medical providers to attract more visibility. It’s as easy as that- the more times you’re linked on different sites, the greater the chance a patient will find you.
Websites with strong SEO rankings didn’t get there overnight. It takes a quality backlink strategy to see any kind of positive results. Here’s the best link building tips and ideas for your medical practice.
The most tried and true method for gaining attraction to your site is guest posting. Being in the health sector is helpful, as medical sites are always in need of updated content.
When anything new emerges within your field, write a piece to submit to local and national sites. You can start by sending content to your local news and then branch out to more specialized health websites.
Here is a list of quality healthcare blogs that accept guest posts. These sites have all been vetted for domain authority and page rank.
- Science-Based Medicine
- Health Resource 411
- Healthy Wealthy n Wise
- Hive Health Media
- Health in 30
- COACH CALORIE
- The Master Cleanse
- Revitalise Your Health
When submitting your post, make sure you include a byline with a link back to your site. Try to link back to quality content (i.e. blog or case study) within your piece, as well. This should be done naturally; you don’t want your SEO links to seem spammy.
Provide a Resourceful Guide to Bloggers and Other Site Owners
As a healthcare provider, you have years of specialized experience in at least one area. Use this knowledge to create an informative, quality guide on a certain topic. You should go with something that’s topical and relevant to readers.
This is very similar to the guest post backlink strategy, except it takes things one step further. To fully reap its benefit, you’ve got to offer this guide to other sites in exchange for a link back to yours.
You shouldn’t need to do much convincing – if your guide is as good as it should be, it’ll do the persuading for you. Creating the resource manual should be the most difficult part of this process.
You’ll want to start by coming up with a pertinent topic within your area of expertise. There’s no limit on where you can take this; the amount of subjects that readers would find interesting is huge.
Make a list of topics you’re interested in and narrow this down to about 2-3. From there, start doing a lot of research on these subjects to see what others are saying. Reddit and Quora are great sites for getting reader input on emerging topics.
Use the information you find to settle on one topic. For your piece to come to life, it may be best to work with other practitioners from your facility. This collaboration would ensure you’re creating an extensive guide with lots of coverage.
Easy Ways to Link Build
Hey, we get it. An effective backlink strategy usually requires a solid amount of time each week. If you’re thinking, “aren’t there any easy ways to boost my SEO rank?” we’ve got good news for you.
One simple way to increase rankings is to claim your practice’s profile on various sites. For example, you should be listed on more general search sites, such as Google My Business, Yelp, and Bing.
But also, don’t forget about sites specific to medical listings, such as ZocDoc, Doodle, and SimplyBook. These programs allow users to schedule appointments online, which is a direction many providers and patients are headed.
This backlink strategy does a couple different things for a website domain. First, it allows you to represent yourself accurately with correct information.
If you don’t provide this kind of information, Google or Bing may ask users to step in. This isn’t wise for any medical provider, as wrong information may make you seem untrustworthy.
Secondly, claiming your profile allows you to link back to your site, which improves SEO. (These listings carry greater SEO weight than other sites.) Lastly, search bots validate your site through your listing, which also equates to higher rankings.
Link Building Tips on Your Own Site
You can use all of these other link building strategies and not see results if you miss one thing: inbound links. Links from a person’s website are heavily considered by Google when determining its rankings.
Inbound links establish power and authority within a site. Through high-quality content, a website can build trustworthiness from its readership. However, poorly-written content will have an adverse effect: readers will run far from your page.
When writing new content, link back to previously published blog articles, case studies, etc. Again, it’s important to incorporate these links in a very natural way, as we can all recognize a spammy piece of content.
You can also improve your rankings through your practice’s social media channels. Link these accounts to your websites and make sure to share blog updates and other new content.
Let’s Get Link Building
Medical practices can benefit massively from digital marketing. With localized search inquiries, it’s never been easier for consumers to find you.
But, in order for patients to find your practice over your competitors, you need SEO juice. That’s where we come in! Our team of marketing professionals specializes in a variety of digital services, including SEO and SMM.
We work with healthcare providers to enhance their online presence. If you’re looking for the best link building tips and strategies, contact us today!