by smawji13 | Apr 5, 2022 | Marketing Strategies, Paid Search, Pay-Per-Click (PPC), Search Engine Optimization (SEO)
You’ve probably heard about organic SEO and paid search marketing, especially in the last 2 years since the pandemic started and more businesses took to digital marketing to survive. But how do you decide which is best for your business? The answer to this question... 
by smawji13 | Sep 30, 2018 | Paid Search, Pay-Per-Click (PPC)
At one time, it was possible to enjoy a good PPC performance with ads that simply presented well-written descriptions and a link back to your website. However, paid ads on Google are no longer all that identical thanks to Google Ads Ad Extensions.The online ads that...