It used to be that if you wanted to find a doctor or a gym, all you had to do was rifle through the YellowPages to find one close to your home. Either that or you asked a friend, saw a billboard ad, or read something in the newspaper.
While all of these things may still happen, the halcyon days of solely interacting with the physical, textual objects around us are long gone. Today, we’re a different kind of consumer, and we interact with the world through different mediums.
We’ve gone digital.
If you’re a health or fitness business owner, this is important to understand, because your marketing strategies have to change. But marketing in digital spaces is vastly more complex than the traditional methods, which is why you should consider hiring a digital marketing agency to handle your digital advertising.
Below, we’ve given you 8 reasons why you should consider hiring a digital marketing agency.
1. Most People Search For Health Information Online
According to a recent Pew poll, 80% of Internet users (about 93 million Americans) take to the Internet to search for health-related topics. This number is up from 62% in 2001.
Obviously, this a lot of a people. Now imagine if you could get all of them to see your website. It would generate more interest in your business than a well-placed billboard on the busiest highway in America by far.
The road to running a successful digital ad campaign can be arduous, but the benefits are astronomical. This is why you need a digital marketing agency.
2. SEO Is Too Confusing To Tackle On Your Own
If you’re not familiar, SEO stands for Search Engine Optimization. This is a process that allows you to improve your website’s rankings in Google’s search results. Obviously, the closer your website is to the top of the page, the more likely it is that people will see it.
For anyone reading this that has attempted to do this on their own probably understands how difficult SEO can be. Google’s own published SEO guidelines are so bloated and esoteric, it’s hard for anyone but a professional to understand.
A digital marketing agency, however, has the tools (like an SEO auditing system) and personnel required to make your site skyrocket up the search results.
3. Your Website Probably Needs A Redesign
This goes hand-in-hand with improving your SEO. We won’t bore you with the minutia here, but basically, Google (the omnipotent Internet God that it is) likes some website designs and dislikes others.
This is important because when Google’s automated Internet skimmer’s go looking for content to place on their search results, design plays a role in deciding your website’s search rankings.
What Google considers good design is touched upon in their guidelines, but essentially, they like websites with high-quality content that are easily navigable.
You may not have the tools to spruce up your website, but a digital marketing agency does.
4. Social Media Is All-Important
You may hate it (we all do, at least a little bit), but taking advantage of social media is crucial to the success of your business.
Currently, 81% of the U.S. population has a social media profile of some sort. Your business needs to have visibility in this sphere, it’s a simple as that. But with so many different social media platforms – Facebook, Twitter, Instagram, Snapchat, Youtube, etc. – out there, it can be difficult to maintain a presence.
This is why you need a digital marketing agency that can handle all of your various social media channels. This way, you’ll have a dedicated team of experts working to make sure your business is getting seen by prospective clients.
5. Traditional Digital Advertising No Longer Works
In the early days of the Internet, marketing online was as simple as it is in the physical world. All you did was create an ad, buy ad space from a popular website, and run it.
It was the same process as buying an ad in the newspaper, and one person could reasonably manage this type of ad campaign
Unfortunately, though, people don’t tend to like traditional advertising. and the Internet gives consumers more freedom to control what they see. With programs like AdBlock, potential customers can block out your ad entirely, wasting your money and ruining the effectiveness of your campaign.
A digital marketing agency, however, will give you the tools you need to run ads more covertly, and in a way that a potential customer would genuinely enjoy.
6. You Need Results, Now
If your business is slipping, and you need to see an uptick in sales or clients immediately, a digital marketing agency can help.
An agency can implement your marketing campaign more quickly than if you did it on your own as well as provide tools specifically built for generating quick revenue.
With tools like direct Search Engine Marketing, your business can get the traffic it needs in a blink.
7. You Need An Email Campaign
A good way to engage with current clients and prospective customers alike is through email.
It can be hard to send emails to clients in a way that doesn’t feel like spam. A digital marketing agency, however, can manage the logistics of your campaign as well as provide fresh, creative ideas for your emails.
8. You Want To Increase Your Conversion Rate
Let’s say you actually have a digital marketing campaign in place. You’ve got an SEO strategy, a social media presence, and email newsletters. These things are even generating a lot of traffic to your website, but there’s one problem: very few people are actually becoming customers.
Here, a digital ad agency can be vital. An agency can make sure the traffic your website is getting isn’t empty. An agency can retool your website and your brand as a whole to make sure that when someone does visit your site, they’ll want to be customers immediately.
Is Healthcare Digital Marketing Right For You?
If you’ve read this post and decided that it’s time you utilize a healthcare marketing agency, feel free to contact us to find out more about how to get started.